PAYING FOR FAILURE AT AIG Essay Example | Topics and Well Written Essays - 500 words

PAYING FOR FAILURE AT AIG - Essay Example 2. Yes, the decision of rewarding the executives was a wrong or a failure decision, as they were the ones that took the company to this stage. It was not necessary for AIG to retain those executive who were not doing well to the company. Instead of rewarding them, they should have been fired and the company should have recruited more qualified, able and committed staff that had the experience of corporate crisis management and could help company to come out of the danger zone. 3. Yes, had I been the president of AIG, I would have refused to pay bonuses to the current executive staff because they did not deserve it. Plus when the company is already incurring huge losses, rewarding them was a wrong decision to make. Moreover, rewards must always be given on the basis of performance and in this case, they did not perform well. Rewards are a sign of appreciation and encouragement for the employees. But rewarding employees when the company is already suffering huge losses is not the right policy as this would discourage others who have worked hard. In this case, the employees who are being rewarded are the ones who are responsible for the current losses of the company, and few are those who have already left the company thus that showed that they were not even loyal to the organization. 4. If I have received the bonus then I would have returned it because if I was one of those then I would know that I did not deserve to get a reward for doing nothing. I would have only accepted the reward after I could manage to get the company to come out of trouble, before that, I think I would have refused it. 5. Government should only use tax revenue to help boost the economy so that eventually it could help the common tax payers. But using that money unfairly is not just to the tax payers and economy itself. Investing money somewhere that will not directly produce any benefit to the masses is

Answer three question Essay Example | Topics and Well Written Essays - 250 words

Answer three question - Essay Example young girls as heroines, some young enough to be still living at home, for they do not know exactly what to expect from a man, or from life at large. Use of magic realism is a inevitably observed theme, and Bender finds it difficult to find a reason to continue. This story begins with gusto and then fizzle out, with weak juxtapose with use of multiple plot lines, without much more point than to showcase the skill of the juggler (Bender, 2012). 3. Upon reading the legacy, Bender’s characters typify gender in a relatively expected way, her male and female characters assuming an almost perfect binary coherence to one another. Her stories are unique, and do not relate to any previous available literature work.. Examining her text, one cannot ignore her female protagonist’s relationship to patriarchy (Bender, 2012). This paper finds that Aimee stories are influenced by her life experiences, and she agrees on this by saying she felt her adolescence was unequipped for all the

Purchase behaviour of Malaysians

Purchase behaviour of Malaysians The previous chapter has highlighted the objective and also the importance of this study.This chapter will cover previous literature of each topic area.Literature review are known as the secondary sources obtained from published work such as journals,books,masters thesis,articles,conference proceedings and other reports.It is vital in supporting the hypotheses that will be discussed the next chapter. The changes in Malaysia have been acknowledged by its admirers and critics alike. Two decades of uninterrupted economic growth and political stability have managed to guarantee nearly-full employment and a constant rise in living standards for the population (Noor, 1996). The rise of this consumerist culture would not have been possible had it not been for the loyal support of Malaysias youth, for it is they who are both the patrons and targets of this youth-oriented consumerism (Noor, 1996).T he study conducted by Singhapakdi, et., al. (1999) compared Malaysia and the US in terms of their perceptions of marketing situations, their attitudes toward business and salespeople, and their personal moral philosophies. The survey results reveal some significant differences between the consumers from these two countries. It indicated that Malaysia is more oriented towards cultural leanings than that of the United States. Self-image, product image and their combination, self-congruity, are im portant concepts in consumer behaviour. They have been hypothesised and found to affect significantly product choice and purchase intention. Questern, Karunaratna and Goh (2000) studied two samples (Australia and Malaysia) from contrasting cultural backgrounds are compared in relation to the importance of self-congruity with respect to four brands of two products categories of contrasting involvement levels. Unexpectedly, samples from Australia and Malaysia were found to use differently actual vs ideal self-image in their product evaluation. This confirms overall the role of self-congruence in consumers choice and points to the need for further investigation of this concept in a cross-cultural context.   2.2 Independent Variable 2.2.1 Purchasing Behavior Determining the definite reasons that influence consumers and their purchasing attitudes that directly linked to consumer decision making has become a significant focus of consumer research. Thus, a large number of studies have examined how individual consumers learn what to purchase (Keillor et al., 1996; Moschis and Churchill, 1978; Ward, 1974). According to Sproles and Kendall (1986, Pg. 268), a consumers decision making style is a mental orientation characterising a consumers approach to making choices. To conceptualize these styles a model which composed of eight mental orientations of consumers decision making behaviour was established by Sproles and Kendall (1986). The 8 characteristics are: Perfectionism/Quality conscious decision style that is concerned Shoppers with this decision making style will not settle with products grade as good with perfection. enough Brand conscious decision style that is concerned with getting luxurious, renowned brand. Consumers with this style believe that the higher the price of a goods, the better the quality. These consumers also aware of a brand as a distinct product separate from others as it is related to image and perception Novelty fashion conscious decision style for seeking out new things. The behaviour reflects a taste of innovative products and a motivation to keep up to date with new styles and fashion trends. Habitual and Brand Loyalty Decision style for shopping at the same stores and tendency to buy the same brands each time. Recreational shopping conscious decision style that view shopping as being enjoyable. Buyers with this trait enjoy the stimulation of looking for and choosing products. Price and value conscious decision style that is concerned with getting lower price. It also suggests that the consumer is conscious of sale prices and intends to get the best value for their money. Impulsive and careless tendencies decision style that describes a shopper who does not plan their shopping and appears unconcerned with how much he or she spends. Consumers with this style might regret their decision later. Confused by over choice decision style that reflects a lack of confidence and lack of ability to deal with the number of choices available. Consumers with this trait experience information overload. The eight features describe the most basic mental characteristics of a consumers decision making, which are directly associated to consumer purchase behaviour. Such knowledge is also essential in identifying segments of consumers sharing similar attitudes to shopping (Lyonksi et al., 1996). Besides the eight-factor consumer decision-making orientation model, work by Sproles (1985) and Sproles and Kendall (1986) developed the Consumer Style Inventory (CSI) which is used to evaluate consumer decision-making styles on the basis of a sample of United States (U.S.) teenagers. This method has been applied to different societies in eight different countries, including the U.S. (Sproles, 1985, Sproles and Kendall, 1986, Lysonski et al., 1996), New Zealand (Durvasula et al., 1993, Lysonski et al., 1996), United Kingdom(Mitchell and Bates, 1998), South Korea (Hafstorm et al., 1992), Greece, India (Lysonski et al., 1996), Germany (Walsh et al., 2001) and China (Fan and Xiao, 1998, Hui et al., 1 999, Hui et al., 2000). By using 210 university student samples in New Zealand, there were eight characteristics, same as Sproles (1986) findings, identified in Durvasulas (1993) research. However, in Lysonskis (1996) New Zealand study the factor of price and value consciousness was not found. The three consumer decision-making orientations; brand consciousness, novelty-fashion consciousness and habitual and brand loyalty are commonly found in two developed countries (USA and New Zealand) and two developing countries (Greece and India), identified by Lysonski (1996). The influences of the market environment, in particular the economic environment and market structure on consumer decision-making styles were suggested in the study. Walsh (2001) and Mitchell (1998) and had also applied the CSI in his study in the German and UK consumers respectively. Out of these eight styles, only six were identified in the study for Germans which are brand consciousness, perfectionism, recreational shopping conscious, confused by over choice, careless and impulsive and novelty-fashion consciousness. In addition to these, variety seeking was new style that found in Walshs (2001) Germany study. Besides to Sproless (1986) eight styles structure, Mitchell (1998) suggested that two others styles which are time-energy conserving and store loyal consumers were identified with UK consumers. The CSI has also been administered to the consumers of South Korea and China, in addition to the studies conducted in the western countries. However, varied results were shown in Fans (1998) and Huis (1999 2000) studies on Chinas consumers and only five styles were found in South Korea. Furthermore, as results of various researches relating to consumer behavior; an explanation of diverse purchasing behavior models is extended. The EKB model; a relatively clear, inclusive, and organized theory model concerning consumer behavior by three scholars, Engel, Kollat and Blackwell (EKB), was first presented in 1968. The model assumes that a consumers decision processing is a consecutive processing which leads to solving problems, and which features considering decision processing as the center of merging relations of relevant outside and inside elements. The EKB model has three advantages (Yang, 2001), which consist of: It is process oriented: The EKB model has rather relevant variables, which are collected with signs, are easier for researchers to confirm the relationship of variables, and also benefit hypothesis development and research result interpretation. Thoroughness/attention to detail: The EKB model contains rather complete variables, which are capable of explaining entire processing of consumer behavior. The dynamic feature: The EKB model combines many scholars and experts opinions towards consumer behavior and performs many revisions; therefore, is considered as a fairly thorough consumer behavior model. The EKB model contains four major parts, which include: information involvement; information processing; decision processing; and variables of decision processing. Consequently, based on the EKB concept; Engel et al. (1993) report that, the center concept of the model indicates consumer purchase decision processing, which is also problem-solving processing to consumer decision processing, consist of five stages. The five stages are: demand confirmation, search for information, and evaluation of alternatives, purchasing, and purchasing result. Basically, researches on consumer decision-making issues were mainly focused on the decision-making process. However, consumers may sometimes usually rely on simple approach, rather than going through a series of steps or processes rationally when they made purchase decisions, argues Bettman (1979). Consumer may simply emphasize or evaluate some typical dimensions or characteristics that are obvious and being conscious of (Sproles, 1985). In this regard, Sproles and Kendall (1986) pioneered to examine consumer decision-making processes by profiling consumers into diverse decision-making styles. In Wickliffes (1998) study, such styles have recently been found to be highly correlated with some product characteristics, for example; price, country of origin and brand. A consumer behavior model, Wheel of Consumer Analysis, was created by J. Paul Peter and Jerry C. Olson (1994) as a basis for explaining car buying behavior. According to the American Marketing Association, consumer behavior is defined as the dynamic interaction of affect and cognition, behavior, and environmental events by which human beings conduct the exchange aspects of their lives. (Olson Peter, 1994). Marketers can analyze am consumer behavior situation according to the three elements using the Wheel of Consumer Analysis the environment, behavior, and affect/cognition (see Figure 1). However, because these three factors interact and influence each other, no one factor can be isolated from the other. To understand consumer behavior, marketers must pay close attention to all three elements, each of which is discussed below Affect and Cognition Both affect and cognition are important for understanding consumer behavior, because affect and cognition refer to the internal and psychological reactions that consumers may have in response to objects in the external environment i.e., marketing stimuli, or to their own behavior. In other words, affect concerns feelings, while cognition involves thinking. Affective feelings can be positive and favorable, or negative and unfavorable. Whether positive or negative, they will affect the decisions of consumers. The Chinese consumer presents a good example of this. When Chinese consumers go to car dealers to purchase a car, their emphasis is on the services, including the attitude of sales people and option packages. An important factor for the Chinese is that dealers are sincere when conducting business rather than focusing solely on the price. Many international companies have experience when dealing with the Chinese and they understand that the Chinese like to negotiate, especially on price and service. Behavior The second important component is behavior or the overt acts of consumers. While affect and cognition are concerned with what customers feel and think, behavior deals with what customers actually do. Examples of consumer behavior include watching a TV commercial, visiting a store, or purchasing a product. Chinese consumers typically pay more attention to the informational content than entertainment features of the advertisements. One study found that Chinese customers considered themselves to be sophisticated and knowledgeable in their purchasing choices. (Shen Zhao, 1995) Environment The last component of consumer behavior concerns the environment. The environment refers to all the physical and social characteristics of the consumers external worlds on both a macro and a micro level. Marketers need to know which level of environmental analysis is relevant for the marketing problem and choose or design strategies appropriately. The macro environment includes general environmental factors such as, the climate, demographics, economic conditions, and political system. The micro-environment includes face-to-face social interactions among smaller groups of people such as families and reference groups. (Olson Peter, 1994) Both environments could include the objects, places, or other people who influence consumers affect/ recognition, and behavior. In the Chinese society, friends are good reference providers, particularly in the case of large, durable goods purchases.While the environment in which marketers operate is largely uncontrollable, marketers can influence cert ain aspects of the environment. Therefore, every marketing strategy needs to change or at least adapt to some aspect of the social and physical environments. While attempting to influence consumers affect/cognition and their behaviors, marketing strategies must often be altered to fit the social and physical environments such as, designing cars without ashtrays, reflecting shifting social patterns of reduced smoking 2.2 Literature of Variable 2.2.1 Price Prices range widely and an executive sedan may cost more than ten times the price of a small car (White,2004, 2006). Various studies have applied hedonic price modeling to show that price variation among new cars can be explained by differences in key product characteristics such as horsepower,engine capacity, speed, and safety features (e.g. Couton et al.,1996; Andersson, 2005; Reis and Santos Silva, 2006)Price is probably the most important consideration for the average consumer according to Cadogan and Foster (2000). Price plays an important role in affecting consumers decision towards purchasing a product.The effect of price has been studied extensively for many years. Consumers view price as an important element when purchasing and it has a large influence on consumers satisfaction judgments (Hermann, Xia, Monroe Huber, 2007). Price is an important factor of customer satisfaction since whenever consumers the value of an acquired product or service, they usually always think price (Zeithaml, 1998). Price is more likely used by consumers as a cue in forming product expectations when they are faced with performance or quality uncertainty (Urbany, 1997). Customers who view a firms pricing practices as unfair, are most likely to respond negatively. These include immediate attitudinal and affective responses such as dissatisfaction and lower purchase intentions (Oliver Swan, 1989). Consumers have the perception of high price giving high quality products and a number of academic works have shown that low prices are associated with low quality (Huang, 2004). According to the range theory, people use the range of remembered price experiences to set lower and upper bounds on price expectations, such that the attractiveness of a market price is a function of its position within this range (Janiszewski and Lichtenstein, 1999).Consumer have a strong belief in the price and value of their brands so much that they would compare and evaluate prices with alternative brands(Evans et al.,1996;Keller,2003). According to Helegeson and Beatty, (1985),consumers rely on various information cues or product attributes in their decisionmaking including price. The general consensus in research is that price is one of the most important reasons in purchasing decision factor. According to Bucklin et al. (1998), price significantly influences consumer choice and incidence of purchase. He emphasized that discount pricing makes households switch brands and buy products earlier than needed. Price is described as the quantity of payment or compensation for something. It indicates price as an exchange ratio between goods that pay for each other. Price also communicates to the market the companys intended value positioning of its product or brand. Price consciousness is defined as finding the best value, buying at sale prices or the lowest price choice (Sproles and Kendall, 1986). Additionally, consumers generally evaluated market price against an internal reference price, before they decide on the attractiveness of the retail price. 2.2.2 Brand According to Bhimrao M. Ghodeswar (2008), brand is defined as a distinguishing name or symbol such as logo, trademark, or package design that intended to identify the goods or services of either one seller or a group of sellers, and to differentiate those goods or services from those of competitors.Consumer brand-knowledge can be defined in terms of the personal meaning about a brand stored in consumer memory, that is, all descriptive and evaluative brand-related information(Keller 2003). A brand act as signals to the customer the source of the product, and protects both the customer and the producer from competitors who would attempt to provide products that appear to be identical (Aaker, 1991). Brands provide the basis upon which consumers can identify and bond with a product or service or a group of products or services (Weilbacher, 1995)Consumer decisions about brand choices follow a certain sequence (Bettman, 1979).A brand can be defined as the total accumulation of all his/her experiences, and is built at all points of contact with the customer from the customers point of view (Kapferer, 2004)The way consumers perceive brand is a key determinant of long-term business-consumer relationship (Fournier, 1998). Consumer attitude towards a brand is an extension of the psychological assessment of the brand in terms of favoritism and is about positive or negative predisposition held towards a product (Churchill Iacobucci, 2005).The way consumers perceive brand is a key determinant of long-term business-consumer relationship (Fournier, 1998).Consumers have been found to be more willing to pay extra for a symbolic brand or a brand with symbolic value (Wu Shing, 2006). Mithall (1989) establishes that when it comes to purchasing, customers care about brands, perception on brand differences, importance of brand choice and feeling concerned about brand decision. As consumers become more familiar with a brand, their knowledge structure about the brand changes so and their uncertainty about the brand decreases. Brands have been perceived as providing a greater security and a higher level of performance while eliminating alternatives by providing a better overall customization of perceived preference s (Jiang, 2004). Gardner Levy (2005) found that consumers were not just looking for product functionality, but also brand status or the symbolic meaning or property of the brand. Brand status depends largely on the consumers perception of the brands association with symbolism and prestige (Baht Reddy, 1998). The modern day consumer has also started to build emotional bonds with brands, becoming friends with them and are even said to be seduced to look like, eat like and be alike (Klein, 2000). Famous brand names can disseminate product benefits and lead to higher recall of advertised benefits than non-famous brand names (Keller, 2003). There are many unfamiliar brand names and alternatives available in the market place. Consumers may prefer to trust major famous brand names. These prestigious brand names and their images attract consumers to purchase the brand and bring about repeat purchasing behaviour and reduce price related switching behaviours (Cadogan and Foster, 2000). Furthermore, brand personality provides links to the brands emotional and self-expressive benefits for differentiation. This is important for brands which have only minor physical differences and are consumed in a social setting where the brand can create a visible image about the consumer itself. Consumers are usually able to evaluate each of International Journal of Economics and Management the products and brand name attributes (Keller, 2003). It is noteworthy that this information is essential for marketing managers to make informed decisions concerning product positioning, repositioning and differential advantages. According to Kohli and Thakor (1997), brand name is the creation of an image or the development of a brand identity and is an expensive and time consuming process. The development of a brand name is an essential part of the process since the name is the basis of a brands image. Brand name is important for the firm to attract customers to purchase the product and influence repeat purchasing behaviour. Consumers tend to perceive the products from an overall perspective, associating with the brand name all the attributes and satisfaction experienced by the purchase and use of the product. 2.2.3 Appearance Appearance is defined by HunterLab(2008) as a combination of its chromatic attributes(color) and geometric attributes(shape,texture,shinines,haze and translucency)and both types of these attributes should be measured and accounted for when making visual or instrumental assessments appearance.Appearance is the foremost and most impressive product message because when customers have a choice and all other factors are equal,they buy what looks best(HunterLab 2008).Also according to HunterLab,buyers will expect uniformity of appearance within any group of the same product and when customers see a difference between them on display,they will associated the difference with poor quality. Product design has been recognized as an opportunity for differential advantage in the market place and the appearance of a product influences consumer product choice in several ways(Marielle and Jan,2005).The appearance of the product influences consumer perception of aspects such as ease of operation, weight, and stability, which affect the perceived ease of use of a product(Marielle and Jan,2005). Consumers may use product appearance for categorization (Bloch, 1995; Veryzer, 1995). According toYamamoto and Lambert(1994) , even for industrial products, appearance has an influence on product preference. A products appearance communicates messages(Murdoch and Flurscheim, 1983), as it may look cheerful, boring, friendly, expensive, rude, or childish. Furthermore, the product or package appearance can reinforce the image of a brand, as the identity of a brand is expressed visually in the appearance of products (Schmitt and Simonson, 1997). The aesthetic value of a product pertains to the pleasure derived from seeing the product, without consideration of utility (Holbrook, 1980). Car manufacturers often try to keep different car models recognizable as belonging to the same brand. The distinctive radiator grill of BMW automobiles is an example of a recognizable design element. The linking of brand meaning to elements of the product appearance will be easier when the associations these elements engender by themselves because they are innate or are determined by culture correspond to the desired brand image.Color preferences differ between cultures and in time (Whitfieldand Wiltshire, 1983). Garber (1995) defined visual typicality as the look or appearance that most consumers would associatewith a product category, and by which they identify brands that belong to the category. For example, use of bright colors and a large size, which is associated with aggression (Murdoch and Flurscheim, 1983), will make it easier to position a car brand as aggressive. In addition, personal factors, such as design acumen, prior experience, and personality influence the design taste of consumers (Bloch, 1995) 2.2.4 Safety According to BBC Science article, moving cars have kinetic energy and energy cannot be created or destroyed.When the car brakes this energy will transfer to the surroundings and this happen during the car collisions.The safety feature were design to absorb this kind of energy at the same time avoiding serious injury.The typical features were seat belts, air bags and crumple zones.The modern safety features in new automobiles including Anti-lock braking system(ABS),traction control,safety cage,electric windows,cruise control,paddle shift controls and adjustable seats. In 2003,The Dohring Company which is the North Americas largest provider of custom market research has conducted a random survey of 7.995 American drivers intending to purchase a new vehicle in the near future.The result of this survey stated that 83% of the participants reported that vehicle safety would be an important or very important consideration when purchasing their next vehicle(The Dohring Company,2003).Based on the Safety Advisory Committe I(SARAC I 2001) reviewed on incidential consumer survey in Europe,United States and Australia,safety had become an important attribute when purchasing a new vehicle (Zeidler,Kullgren,Fildres,Morris ONeill,2001) . According to the research of SARAC II(2005),one of the main aims of the research was to determine how important the vehicle safety in new vehicle purchase process in Sweden and Spain.The research finding indicate that while vehicle safety has become increasingly important to new consumer ,it is not the primary consideration in the vehicles purchase decision.However when the participant were ask to rate and select the importance vehicles factors from the list,most participant select the vehicle safety as the most important factor. In similar case when the participant of this research were ask to select the vehicles features,most of the participant selected the safety related features for example air bag and advanced braking system.Overall,the participants from both countries were most likely select safety related factor and safety related features from the list of factors and features as their highest priorities in the new vehicles process.The Swedish new private vehicle consumer significantly more concern in vehicles safety features compare to the Spanish new private vehicles consumer. According to the Roy Morgan Research Centre (MUARC,1992) on the consumers willingness to pay for vehicle safety features,consumers who purchased more expensive vehicles tended to be more willing to pay for the safety packages and however the author noted that the willingness to pay was still quite high for consumers who purchased vehicles from the lowest price range.In the summary most private vehicle purchasers would willing to pay the best estimate retail price or more for both the airbag and non airbag package.The factor were influence by age,gender,parents,household income,size of car and cost of the vehicle. According to European Road Safety Observatory, the design of the vehicle are the most important and basic critirea to a safe traffic system that requires safe interaction between users, vehicles and the road environment. Vehicle design, which takes account of the behavioural and physical limitations of road users, can address a range of risk factors and help to reduce exposure to risk, crash involvement and crash injury severity.Up untill now, vehicle engineering for improved safety has usually been directed towards modifying and designing a vehicle in order to help the driver avoid a crash, or to protect the passenger inside the vehicle during a crash.Recently, attention in  Europe  has been given to crash protective design for those outside the vehicle Key system risk factors Human Vehicles and equipments Road Exposure traffic system use too early access to driving or riding a motor vehicle availability of high performance motor vehicles poor land-use planning, user mix Pre-crash crash occurrence speeding, impairment poor lighting, braking, handling, speed management poor road design or layout, absence of speed limits and pedestrian facilities Crash injury during the crash non-use of restraints or helmets poor crash protective design absence of forgiving roadside (e.g. crash barriers) Post-crash post crash injury poor access to care poor evacuation absence of rescue facility European Road Safety Observation on the vehicle design contribution Based on Broughton, J. et al. (2000) research on a review of the effectiveness of casualty reduction measures in the  United Kingdom  between 1980 and 1996.The Author found that the greatest contribution to casualty reduction was secondary safety or crash protection in vehicles. This accounted for around 15% of the reduction, compared with 11% for drink-drive measures and 6.5% for road safety engineering measures.

Speech Outline -- essays research papers

How to Shoot a Basketball Properly Introduction Attention Getter: â€Å"I wish I was a little bit taller, I wish I was a Baller, I wish I had a girl who looked good I would call her.† That timeless phrase coined by Ski-Lo in the early nineties, resonates with so many of us because all of those goals are things that people relate to being successful. And while I can’t help you with the first and the last respectively, becoming a â€Å"Basket-baller† is quite feasible, with a little hard work. While the most important parts of being a baller can be debated for years and years. I believe all would agree that you have to be able to put the ball in the hoop. That is why I have spent most of my life learning how to shoot a basketball properly. The process is long and requires using muscles all over your body, but with determination and hard work you will become the best shooter you can be. I.  Ã‚  Ã‚  Ã‚  Ã‚  In order to shoot well you must use all of your lower body. 1.  Ã‚  Ã‚  Ã‚  Ã‚  You will want to start off by keeping your feet about shoulder with apart. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Place your shooting hands’ foot slightly ahead of the other foot. a.  Ã‚  Ã‚  Ã‚  Ã‚  Keeping one foot ahead of the other allows for a better guide for your upper body to follow. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Then turn your hips and feet square to the rim or goal. 4.  Ã‚  Ã‚  Ã‚  Ã‚  You’ll then want to sit back and press your knees forward...

Handwashing Related Literature

There are grave consequences when people do not wash their hands or wash them improperly. It is known that hands are the main media for contaminants getting to people, whether the infections are airborne, oral or tactile. Infectious diseases that are commonly spread through hand to hand contact include the common cold, and several gastrointestinal disorders such as diarrhoea (WaterAid, 2006). Human hands usually harbour microorganisms both as part of a person’snormal microbial flora as well as transient microbes acquired from the environment (Lindberg et al, 2004).According to Kartha (200! ), many people consider handwashing a waste of time. However, they are unaware that hands are hosts to many bacteria and viruses that can cause infectious diseases. Every human being comes in contact with germs and bacteria in their daily life. These harmful microorganisms are present all around – on door knobs, faucets, light switches, tables, and railings. People touch these things during the day while doing their routine work without much thought, and then touch their face, eyes, nose, and sometimes eat food too.Through these acts, the microorganisms get into the body, causing several diseases. People, who are careless at washing hands, risk catching flu, or cold, or any gastrointestinal illness (Kartha, 2001). Mayo Clinic (2009) also asserted that as people touch one another, surfaces and objects throughout the day, they accumulate germs on their hands. In turn, they can infect themselves with these germs by touching their eyes, nose or mouth. Hands serve as vectors transmitting pathogens to foodstuffs and drinks and to the mouths of susceptible hosts (Huttly, 1997).Many food borne diseases and pathogenic microorganisms are spread by contaminated hands. If pathogens from human faeces enter a person’s mouth, they will cause diarrhoea. School going children are exposed to greater risks of diarrhoeal disease by consuming contaminated water and food (Dasg upta, 2005). Students in schools or colleges are more likely to take meal and water without washing hands and may be exposed to risk of infection (Tambekar et al, 2007). If proper treatment is not given, this can prove fatal, particularly to children (WHO, 2006).In Ghana, funeral celebrations are very important social functions at which hundreds of people gather. From experience, one important activity during such gatherings is handshaking. Indeed, it is considered offensive and disrespectful for cultural values when one does not proffer his hand for shaking. It is however unfortunate that when people are served snacks and food during such occasions, handwashing facilities are not made available. People therefore eat with unwashed hands.The advent of some serious gastrointestinal illnesses (for example, cholera) had been traced to such gatherings. Handwashing defined Handwashing is defined as the act of cleansing the hands with water or other liquid, with or without the inclusion of soap or other detergent, for the purpose of removing soil or microorganisms (Biology-online, 2011; Medconditions, 2011). 2. 6. 1 Attitudes of handwashing Handwashing has been an age old practice globally. It is carried out for varied reasons, including religious, cultural, health and moral reasons.Attitudes towards handwashing are very important. They go a long way to determine the practice of handwashing and its effect on health. In a study by Hoque et al (1995), 90 women from randomly selected households in rural Bangladesh were observed washing their hands after defaecation. Thirty-eight percent of the women used mud, 2% used ash, 19% used soap, and 41% used water only without a rubbing agent. A total of 44% of women washed both hands, while 56% washed only their left hands.About 78% of the women dried or wiped their hand on their clothes and the rest let them air dry. According to SHEWA-B (2007), in Bangladesh (and in some regions of the sub-continent), observations on handwash ing practices identified that handwashing with water alone before food preparation and eating was quite common (47 – 76%), but washing hands with soap or ash was observed =2% of the time. Washing of both hands with soap or ash was more common after defaecation (17 – 18 %), after cleaning a child’s anus (22 – 24%) or after handling cow dung (12 – 20%).Findings also showed that availability of handwashing materials such as soap, ash or mud at the site of handwashing was low, with approximately 30%, and =1% of households having the specified material. Water availability was high. Hand drying was observed to take place before preparing food, after defaecation, after eating and before serving food. A high proportion of females did not dry their hands after handwashing. A staggering one out of three Americans skips handwashing after going to the bathroom.Only 30% of people who have coughed or sneezed into their hands wash their hands afterwards. Kids are even worse. In a survey of junior high and high school boys and girls, only 58% of girls and 48% of boys washed up after using the rest room (Wisegeek. com, 2011). Worldwide rates of handwashing with soap are very low. While many wash their hands with water, only a small percent use soap at critical times. In Ghana, for example, the rates for handwashing with soap after defaecation is 3% and after cleaning up a child is also 3% each (PPPHW, 2010). 2. 6. Economic considerations Efforts to modify human behaviour are complex. People can only expect to be successful if there is an understanding of what motivates, facilitates, and hinders adequate handwashing behaviour (Curtis et al, 1997; O’Boyle et al, 2001). Curtis et al (2001) noted that modern methods of promoting handwashing can be effective and cost-effective on a large scale. Studies suggest that soap is widely available, even in poor households in developing countries, although it is mostly used for bathing and washing c lothes (Borghi et al, 2002).In rural India and Bangladesh, soap is often considered a beautifying agent or for the physical feeling of cleanliness which it gives, rather than being associated with the removal of microorganisms or health benefits (Hoque and Briend, 1991; Hoque et al, 1995). In low income communities, soil, mud or ash may be used as a zero cost alternative to soap for handwashing (Zeitlyn and Islam, 1991). Hoque et al (1995) again reported that altogether, 81% of non-soap users stated that they might use soap, but were unable to afford it. Critical times for handwashingA defensive strategy is important when trying to avoid infecting oneself with an illness lying in wait (Wisegeek. com, 2011). According to Mayo Clinic (2009), frequent handwashing is one of the best ways to avoid getting sick and spreading illness. Although it is impossible to keep hands germ-free, washing hands frequently can help limit the transfer of bacteria, viruses and other microbes. It is possib le that people do not wash their hands as often as they should. Handwashing prevents both diarrhoea and respiratory infections effectively whendone properly and at critical times.The critical times must be observed and conscious efforts made to clean hands at such times. A number of sources (Mayo Clinic, 2009; ASH, 2011, All Family Resources, 1999 and CDC, 2010) agree on a number of critical times when hands must be washed. The critical times include: ? Before preparing food; ? Before eating; ? Before treating wounds or giving medicine; ? Before touching a sick or injured person; ? Before inserting or removing contact lenses; ? After preparing food, especially raw meat or poultry; ? After using the toilet/bathroom; ? After changing a diaper; After touching an animal, or animal toys, leashes or waste; ? After blowing your nose, coughing or sneezing into your hands; ? After touching a sick or injured person; ?After handling garbage or something that could be contaminated, such as a cl eaning cloth or soiled shoes; ? Whenever hands look dirty. Some include also washing hands after handling money (ASH, 2011), before going home, immediately one gets home, on arrival at the workplace (All Family Resources, 1999), after combing hair (USDA, 2011) and after smoking (Earth’s kids, 2011). . 6. 4 Process of handwashing Though people know the importance of handwashing, not many know how to do it properly. Handwashing does not mean just running water over your palms. It has to be done very carefully and in detail (Kartha, 2001). Mayo Clinic (2009) suggests the following steps: ? Wet hands with (running) water; ?Apply cleansing agent; ? Lather well; ? Rub hands vigorously for at least 10 to 20 seconds, remembering to scrub all surfaces, including the backs of hands, wrists, between fingers and under fingernails; ? Rinse well; Dry hands with a clean or disposable towel or dryer. The above steps have been advocated by several sources as well. These include ASH (2011); Al l Family Resources (1999); CDC (2010); Kartha (2001); Wisegeek. com (2011) and Gavin (2011). 2. 6. 5 Correct length of time Equally important is the length of time that hands are to be washed. The key is to lather up hands and rub vigorously for at least 15 to 20 seconds. Some suggest singing ‘Happy Birthday’ or the ABCs to keep a child washing hands for the correct amount of time (Wisegeek. com, 2011).Earth’s Kids (2011) suggested that children sing a fun song while washing hands to mark the time of 15 – 20 seconds, so that they know how long they wash. Gavin ((2011) said to use soap and lather up for 20 seconds. Mayo Clinic (2009) noted that wet, soapy hands should be rubbed together outside the stream of running water for at least 20 seconds. CDC (2010) suggested scrubbing hands for 20 seconds, and while singing ‘Happy Birthday’ twice to get to 20 seconds. PPPHW (2008) also suggested singing any local fun song that would make up to 20 secon ds while hands are being rubbed together after applying cleansing agent.According to ASH (2011), hands must be rubbed together for at least 10 seconds while singing ‘Happy Birthday’ once for a perfect length of time. Rub hands vigorously until a soapy lather appears and continue for at least 15 seconds (All Family Resources, 1999). Mohave County Information Technology (2001) also recommends rubbing hands briskly for at least 20 seconds. From the foregone discussions it can be seen that rubbing hands together vigorously for anytime between 10 to 20 seconds or more should be adequate for pathogen reduction on the hands. Quantity of water needed for rinsing handsAccessible and plentiful water has been shown to encourage better hygiene, particularly handwashing (Curtis and Cairncross, 2000). Also, interventions to improve water quality at the source along with treatment of household water and safe storage systems have been shown to reduce diarrhoea incidence by as much as 4 7% (WHO, 2008). Hoque et al (1995), in a study, observed that as many as 74% of the 90 women rinsed their hands with 0. 7 litre of water or less. They however recommend that rinsing with 2 litres of clean water was protective, although such volumes may be difficult tosustain in the absence of on-plot access to water.Since pathogens removed during handrubbing have to be rinsed away, there must be a reasonable flow of water (Standard Operating Procedures, 1997). Mayo Clinic (2009) suggested the use of running water for rinsing hands. Water scarcity has an impact on hygiene practices such as handwashing. It could lead to person-to-person transmission due to inadequate personal and domestic hygiene. Water scarcity can therefore result in faecal-oral, skin and eye infections (Cairncross, 2011). Temperature of waterContrary to popular belief, scientific studies by Michaels et al (2002), and Laestadius and Dimberg (2005), have shown that using warm water has no effect on reducing the micro bial load on hands. Hot water that is comfortable for washing hands is not hot enough to kill bacteria. Microorganisms proliferate much faster at body temperature (37 degrees C). However, warm, soapy water is more effective than cold, soapy water at removing the natural oils which hold soils and bacteria (US Food and Drugs Administration, 2006). All Family Resources (1999) indicated that warm water should always be used for handwashing.ASH (2011), Kartha (2001), Wisegeek. com (2011) and Gavin (2011) also suggested the use of warm water for handwashing. CDC (2010) said that clean running water that was warm or cold could be used. The temperature of water has not been shown to be important in handwashing (Standard Operating Procedures, 1997). Efficacy of cleansing agents in microbial reduction Esrey et al (1991) have suggested that reducing the rate of pathogen ingestion causes the incidence of severe infections to begin to fall before that of mild ones. The reduction in the severity of infection is the ultimate purpose of handwashing.Therefore microbial reduction on hands would reduce the ingestion of pathogens since the hands have been proved to be the main transport route for gastrointestinal diseases, respiratory tract infections, skin infections (eg. impetigo) as well as eye infections (eg. conjunctivitis). This makes the agent employed in handwashing a necessary factor. Water only Pure water has a pH of seven, which makes it neutral. It is also known as a universal solvent. A number of studies (Cairncross, 1993; Ghosh et al, 1995; Khan, 1982; Oo et al, 2000) suggested that handwashing with water only provides little or no benefit.The application of water alone is inefficient for cleaning skin because water is often unable to remove fats, oils and proteins, which are components of organic soil (Standard Operating Procedure, 1997). Kalanke (Mali) (2011) noted that handwashing with water alone does not remove many germs. Hoque and Briend (1991), on the contra ry, showed that whilst less effective than when using a rubbing agent such as soap, mud or ash, some reductions in contamination were found when washing with water alone.Data on the effectiveness of handwashing with soap-based formulations, compared with water alone, in the removal of bacteria and viruses (Ansari et al, 1989; Mbithi et al, 1993) suggest that, in most (but not all) cases, liquid soap-based formulations were more effective than water only. However, the authors concluded that the differences were not statistically significant. Ash Hoque and Briend (1991) indicated that the use of alternative rubbing agents (mud or ash) provided the same benefits as soap.Again, Hoque et al (1995) also found that the use of ash and soap all achieved the same level of cleanliness. Ash, however, is considered less pleasant on the hands compared with soap or soil (Hoque and Briend, 1991). Despite the positive lifesaving potential of handwashing with soap (ash), proper handwashing is not bei ng practiced regularly by children in schools and homes (WASH United, 2010). Citrus lime fruit Scientifically known as Citrus aurantifolia, there are two natural groups of the citrus lime fruit – acid (sour) limes, and acidless (sweet) limes.The ‘West Indian’ lime, also called Mexican and Key lime is round, small-fruited, moderately seedy and highly polyembryonic; it has a thin, smooth rind, greenish flesh and a citric acid content ranging from 7% to 8%. It is usually grown as a seedling, as no satisfactory rootstock is known, but in Ghana it is grown on Rough lemon stock (Samson, 1986). Soap A number of studies indicate that washing hands with soap is the critical component of the handwashing behaviour (Cairncross, 1993; Ghosh et al, 1997; Khan, 1982; Oo et al, 2000). Kartha (2001) noted that the most essential thing required to wash hands is soap.Again, studies have shown that hands can carry faeces to surfaces, to foods, and to future hosts, and handwashing wi th soap is effective in removing pathogens (Han et a. , 1986; Kaltenthaler et al, 1991; Ansari et al, 1991). Improvements in access to safe water and adequate sanitation, along with the promotion of good hygiene practices (particularly handwashing with soap), can help prevent diarrhoea (Black et al, 2003). PPPHW (2011) affirmed that promoted on a wide enough scale, handwashing with soap can be thought of as a ‘do- it-yourself’ vaccine. Choice of soapDebate has been ongoing about the best type of soap to be used in handwashing. A study by Aiello (2007) indicated that plain soaps are as effective as consumer-grade antibacterial soaps in preventing illness and removing bacteria from the hands. Mayo Clinic (2009) admonished people to keep in mind that antibacterial soap is no more effective at killing germs than is regular soap. Using antibacterial soap may even lead to the development of bacteria that are resistant to the products’ antimicrobial agents – maki ng it harder to kill these germs in the future.Commenting on favoured features for soap, women in Ghana cited a range of attributes – smell, cost, texture and durability, and its capacity to be used for multiple purposes. For the women, the most important attribute was the smell of the soap, andthe most popular scents were mild lime and lemon. Concerning cost, cheaper soaps were preferred, although women were sometimes willing to pay more if the soap was larger or they thought it would last longer. Commenting on texture / durability, associated with cost, women preferred harder bar soaps or liquid varieties as they thought they lasted longer.So strong was the preference for hard soaps that many stored soap in cool or sunny or airy places to harden them before use. Some women thought liquid soap more economical since only a peanut size was adequate for each hand wash. Many women preferred laundry bar soap because it could be used as a multipurpose soap such as for laundering, bathing and washing dishes at the same time (PPPHW, 2010). The act of handrubbing It has been suggested by Hoque et al, (1995) that the key component of the handwashing process is the mechanical rubbing of the hands.They noted that the trend towards better results from handwashing with both hands, increased frequency of rubbing and an increased volume of rinsing water all support the prime importance of scrubbing / frictional motion and consequent washing out of loose bacteria with water. Although results of studies carried out suggest that the use of a rubbing agent is important, the authors suggested that the nature of the rubbing agent is a less important factor. Soap, they indicated, was more effective than soil and ash because soap users tend to rub their hands more and use more water to rinse away the soapy feeling on them.CDC (2011) advised people to rub hands together vigorously to make a lather and to continue scrubbing for 20 seconds because it takes that long for the soap and scrubbing action to dislodge and remove stubborn germs. Beneficial effects of handwashing Handwashing has been regarded as a key infection-control practice since Semmelweis suggested its introduction in health care settings (Semmelweis, 1847 in Koo, 2008). The handwashing behaviour has been shown to cut the number of child deaths from diarrhoea (the second leading cause of child deaths) by almost half and from pneumonia (the leading cause of child deaths) by one-quarter (WHO, 2008).The strong causal relationship between hand hygiene and gastro-intestinal disease risk has also been demonstrated by meta-analysis of community based interventions. Curtis and Cairncross (2003) estimated a reduction of 42 – 47% in diarrhoeal diseases associated with handwashing. Fewtrell et al (2005) showed a 44% reduction in diarrhoeal illness associated with handwashing. In a study, Aiello et al (2008) estimated that handwashing with soap combined with education could produce a 39% reduction in gastrointestinal illness. All the three meta-analyses were carried out using data from studies conducted in both developed and developing countries.In a review of hand hygiene studies involving respiratory tract infections, Rabie and Curtis (2006) reported that hand hygiene (handwashing, education and waterless hand sanitizers) can reduce the risk of respiratory infections by 16%. Aiello et al. (2008) also estimated that the reduction in respiratory illness associated with the pooled effects of hand hygiene (handwashing with soap, use of alcohol handrubs) was 21%. A study conducted by Luby et al (2005) reported the impact of handwashing with soap on pneumonia in children under five, in squatter settlements in Karachi, Pakistan.The results indicated a 50% reduction in pneumonia in the intervention compared with the control group. Luby et al noted that a link between handwashingand the prevention of pneumonia in developing countries is plausible on the basis that, in developing co untries it is known that viruses cause pneumonia. Another study found that children under 15 years living in households that received handwashing promotion and soap had half the diarrhoeal rates of children living in control neighbourhoods (Luby et al, 2004).Because handwashing can prevent the transmission of a variety of pathogens, it may be more effective than any single vaccine. Handwashing can also prevent skin infections (eg. impetigo), eye infections (eg. conjunctivitis), intestinal worms, Severe Acute Respiratory Syndrome (SARS), and Avian Flu. It benefits the health of people living with HIV/AIDS. Handwashing is effective in preventing the spread of disease even in overcrowded, highly contaminated slum environments (PPPHW, 2008).

Education for Rizal… Education for me… Essay

Every now and then my parents keep on telling me that my education should be in the number one slot in my list of priorities. They keep on telling me that I should put a great deal on finishing my studies. They say (like every parents say), it is the only thing they could leave to us when they pass away. So, without thinking about it thoroughly, this idea was instilled in my mind right away. But now that we were asked to write our idea about education and relate it with Rizals, this may serve as an opportunity for me to assess and reinforce this thought. As what the books say, the importance of education is quite clear. Education is the knowledge of putting one’s potentials to maximum use. One can safely say that a human being is not in the proper sense till he is educated. The training of a human mind is not complete without education. Education makes man a right thinker. It tells man how to think and how to make decision. Only through the attainment of education, man is enabled to receive information from the external world; to acquaint himself with past history and receive all necessary information regarding the present. Without education, man is as though in a closed room and with education he finds himself in a room with all its windows open towards outside world. The thought that education is indeed very critical for a nation to be at its best is not new to us. Right? Even our national hero has a say on this. In his works and writings, his educational philosophy is the most emphasized. Philosophy may be defined as the study and pursuit of facts which deal with the ultimate reality or causes of things as they affect life. Rizals concept of the importance of education is clearly enunciated in his work entitled Instruction wherein he sought improvements in the schools and in the methods of teaching. He maintained that the backwardness of his country during the Spanish era was not due to the Filipinos indifference, apathy or indolence as claimed by the rulers, but to the neglect of the Spanish authorities in the islands. For Rizal, the mission of education is to elevate the country to the highest seat of glory and to develop the peoples mentality. Since education is the foundation of society and a prerequisite for social progress, Rizal claimed that only through education could the country be saved from domination. Rizals philosophy of education, therefore, centers on the provision of proper motivation in order to strengthen the great social forces that make education a success, to create in the youth an innate desire to cultivate his intelligence and give him life eternal. Another thing, Rizal also sees education as the basis for his idea of an ideal Filipino. We can even observe in all his works and writings education plays a very important role. His characters are greatly shaped by education. For instance, in his Noli Me Tangere, the character of Crisostomo Ibarra, the elements of knowledge and education is clearly depicted. This is the reason why it is said that Ibarra is the character representation of Jose Rizal. He used education as a means towards attaining his aim of Philippine independence. Upon searching for our report in PI which is the Second Wave of Rizals Travels, I came across his letter to the women of Malolos. This letter is a way of extending his admiration to the said women. This also make my previous statements true, Rizal really puts much value on education. In this letter of his, Rizal pleads to the mothers for them to teach their children to love our mother nation and to fight for our liberty. Through this end also, our children will be able to acquire their worthy education. The thoughts of Rizal on education and how he used it as weapon for attaining Philippines independence made me realize its true meaning and importance. I remember, when I was still young, education for me is being able to go to school, nothing more. But it is a whole heap more. Education is a word with too many dimensions, too many to mention. Education plays an important role in the progress of an individuals mind and country. Ignorance and poverty are major speed-breakers in the swift developing country and can be overcome easily through education. You cant really call yourself educated if you can read and write or get flat 1s in every subject. A person who is educated has a certain atmosphere around him, of dignity and wisdom. If you are educated, you dont need to abide by the facts that the book recites, or follow Aristotles philosophy. Like Jose Rizal, an educated person builds on the facts the book says and has his own philosophy. If you are educated, you cant have a wrong philosophy. Education is everything. People are made aware of what is going on in the wide world and can understand these issues and take necessary measures. The quality of human resource of a nation is easily judged by the number of literate population living in it. This is to say that education is a must if a nation aspires to achieve growth and development and more importantly sustain it. This may well explain the fact that rich and developed nations of the world have very high literacy rate and productive human resource. In fact these nations have started imparting selective training and education programs so as to meet the new technical and business demands of the 21st century. The importance of education cannot be neglected by any nation. And in todays world, the role of education has become even more vital. It is an absolute necessity for economic and social development of any nation. Source:Life, Ideas, and Works or Rizal by Zalde.

ECONOMIC INTEREST GROUP THEORY Essays

ECONOMIC INTEREST GROUP THEORY Essays ECONOMIC INTEREST GROUP THEORY Essay ECONOMIC INTEREST GROUP THEORY Essay Throughout the universe in recent old ages a figure of industries have been deregulated, for illustration, the banking industry, the telecommunications industry, and the air hose industry. There have been legion similar calls for a decrease in accounting ordinances ( utilizing such nomenclature as accounting standard overload ) but what would be some of the deductions if fiscal accounting were to be deregulated ( Craig Deegan-2000 ) . Major inquiries that may originate here are: Why those houses have been deregulated? And even if there was a demand of deregulating, why so, were they even regulated antecedently? What are the statements that are used in support of their determination? If the accounting ordinance is reduced, what is the mechanism that will coerce the houses to bring forth an optimum sum of information? ( Deegan, C. 2000 ) What is really called an optimum sum of information? Why after so many old ages the guru s of accounting have non been able to develop by and large acceptable principals for Financial Accounting? What are the grounds, why concerns find it hard to accept standardized regulations for the publication of their fiscal statements? Whilst being opposed on different evidences by different professionals, there are legion accounting ordinances throughout the universe that are extremely imposed in many states necessitating different regulations and rules in regard of their ( state s ) Torahs and statute laws. Therefore, the inquiry that comes in head is ; why fiscal accounting is so to a great extent regulated? The straightforward reply to this inquiry is to coerce the directors to bring forth an optimum sum of information about the operations of the administration. An optimum sum of information is the degree of information that reflects true position of the value of an administration. More inquiries that arise here are why, and under what fortunes houses do non desire to bring forth true and just accounting information about their operations? What are the statements that oppositions of this accounting ordinance provide in support of their position? And how they assure the production of the optimum sum of information about the houses in the absence of ordinance? To analyze both ( pro-regulation and anti-regulation ) views we need to hold a expression into different attacks for and against the ordinances that are used for puting criterions in accounting, and besides the statements provided by their advocators, every bit good as the unfavorable judgment to those statements. Free Market Perspective: Harmonizing to the free market position to accounting ordinance the accounting information should be treated like other goods. And the forces of demand and supply will guarantee the coevals of best possible sum of information ( Deegan, 2000 ) . Harmonizing to many writers, it is in the best involvement of the administration to supply information about its operations to the parties outside the administration. If any administration fails to bring forth this information so it will faced with increased cost of operations ( Agency Theory ) . Furthermore there is a idea based on economic principal of reason , which implies that each person operates for their ego involvement, unless they are forced to make so. Each party ( stockholders and debitors ) will anticipate that the others will run for the ain ego involvement, so this deficiency of trust will necessitate directors to acquire into contract with stockholders and debitors to protect their involvements and increase their assurance. There were many illustrations of catching directors and stockholders referred to as monitoring and bonding understandings to cut down bureau costs even before the nineteenth century when the fiscal statements were required by jurisprudence to be published. One of the most of import illustrations is the compact that restricts the payment of dividends. In the 1620 a corporate charter ( New River Company ) included a restriction that dividends would merely be paid from the net incomes. Some company charters after that day of the month did non include dividend compact ( Kehal, 1941 ) . This infers that even before the legislative demands houses were concerned about their stakeholders. In add-on directors should besides be given wagess in order to work for increasing the value of the administration. An illustration would be sharing the net income. In 1887 the Leeds Estate Building and Investment Company s articles had a proviso whereby the directors and managers were entitled to a fillip based on the sum of net income available for dividends. ( Edwards, 1968 ) The stockholders and the debt holders will necessitate to be provided with the indispensable information about the administration which so will increase their assurance. For this intent directors are required to be audited by an external hearer, sing their fiscal histories. From 1844 to 1900 the UK company Torahs did non necessitate the companies to print audited fiscal statements, yet they presented these to their stockholders at the one-year general meetings. In 1890 British hearers came to the US to scrutinize US houses, raising capital in London, because their house s reputes were of import to the success of those issues ( Watts and Zimmerman, 1983, DeMond, 1951 ) . Even there were demands by the stock exchanges of the US for the presentation of audited fiscal statements, non because of authorities ordinance, but because of self involvement ( Benston, 1969 ) . When there are a little figure of parties the statement of acquiring into contracts to diminish the cost seems to be valid but when there are a big figure of stakeholders present, the cost of contracts itself will be really high and here this statement does non work. Another statement is that extremely ranked best executing administrations will take over the administrations that are executing low. The geting house may replace all the bing staff. This menace will coerce the directors to work to increase the value of the administration. Another statement in the favor of free market position is reflected in the Market for Lemons position given by Akerlof, G.A. in August 1970. An administration is referred to be a lemon if it is foremost assumed of a good quality, but after erstwhile it turns into a deficient one ( Craig Deegan ) . Akerlof claims that even without enforcing accounting ordinance the house will be unwraping true information about its operations whether good or bad. If the administration is non unfastened about its public presentation, the market will comprehend this as negative and presume that the house has something bad to hide. Stated above are some claims given by the protagonists of the free market position of accounting ordinance. All these statements focus on the point that the houses can expeditiously bring forth information about their operations even in the absence of ordinance. Now we will see some statements in the favor of ordinance. THE PRO-REGULATION Approach: The advocators of free market theory of accounting ordinance based their statements on the two basic positions. First of these position says that if anybody truly needs to acquire information about the administration he will be willing to pay for it ( For illustration if an administration is working truly good, the hazard of loss on the investing will be decreased and therefore if there is low hazard the return demanded will besides acquire to a lower degree ) . The demand and supply forces will guarantee the production of best possible sum of information. The 2nd position provinces that if the administration fails to bring forth sensible information, so there will be great uncertainty about the operational efficiency of the administration. This state of affairs will ensue in an increased operational cost. The protagonists of pro-regulation attack claim that this statement is non valid for the goods that are free or public goods. Accounting information is known as public goods ( Deegan, C. 2000 ) , this is a good that can be available to the populace for usage without even paying for it. The people who use this information without even paying for it are referred to as free riders. Free riders predominating in the market will minimize the true demand for the good and this will do an underproduction of it. Harmonizing to Cooper and Keim ( 1983 ) and Demski and Feltham ( 1976 ) , when the users of a public good who are paying for it can non be excluded from those who are non paying, the monetary value system does non work expeditiously and it consequences into market failure. Therefore ordinance is necessary to be imposed. There comes another statement to this instance where the presence of accounting ordinance can ensue in an over production of the good. Furthermore, as investing analysts are one of the major users of the information. They may buttonhole for any new ordinance for the revelation of a certain sort of information to have more benefit. This lobbying may take to accounting standard overload, and this will be hard for the standard compositors to equilibrate between the both state of affairss stated above. The regulators frequently province that ordinance is necessary to guarantee that every one has entree to the same information by forbiding insider trading. And this is in the best involvement of the populace. Crisiss have a long history in warranting legislative actions which affect corporations. For illustration: the South Sea Bubble, which was blamed on speculators, led to an act of UK parliament in 1720 s which prohibited the formation of joint stock companies ; the failure of the City of Glasgow Bank under conditions of fraud , led to UK Companies Act 1879. ( Watts, R.L.1977 ) . Public INTEREST Theory: Harmonizing to public involvement theory, ordinance is imposed to protect the rights of the populace from unjust operations of the market. The basic construct here is that the ordinance is imposed for involvement of the populace instead than for the involvement of any act uponing party. If this theory is applied in a capitalist economic system, the public needs to be assured that their resources are used in profitable mode. Harmonizing to this theory, ordinance creates such trust and assurance. Many celebrated accounting professionals criticise this attack, but Posner ( 1974 ) rejects their claims by stating that the markets are really unstable and can non run decently without ordinance and that the ordinance procedure by authorities is truly really costless. However the protagonists of the free- market attack province that ordinances will be imposed merely for the well being of the regulator. Even if it seems that the statute law is functioning the involvement of general public, with the purpose of winning trust of populace, which will assist him step up to be re-elected. Capture Theory: Capture theory provinces that if accounting ordinance is imposed, it might be ab initio put in topographic point to function the involvement of general public, but with the transition of clip the regulated party will seek to capture the regulative party. It is hard for the regulator to stay indifferent and out of influence of the regulated parties. It has been a large issue all over the universe that the big accounting houses have got control of standard puting procedure. Walker ( 1987 ) explains this construct with the aid of an illustration of ASRB, which was deemed as extremely controlled by the accounting organisations. When ASRB was traveling to be established, authoritiess received suggestions the accounting criterion should be developed by other than the accounting professionals and the ASRB should be allowed to hold a research manager. But before the constitution of the board many accounting houses united together to act upon this determination that ASRB will hold an independent research manager. In 1986 about all the members of the board had a strong and professional accounting background, and in merely two old ages the ASRB were taken in control by the accounting houses. Economic Interest GROUP THEORY: Economic involvement group theory is besides known as private involvement group theory. This theory is related to the attempts of private groups for procuring their involvements. It assumes that in a concern market different entities have similar involvement. These will fall in together into groups to coerce the authorities to enforce certain statute law in order for them to have economic benefits. In an economic competitory market there are struggles between different groups therefore the benefit of one group can perchance be the disbursal of the other. For illustration Donald Stokes, Richard Morris, and Craig Deegan ( 1990 ) have investigated the involvements of audit houses to buttonhole on proposed revelation demands. Their survey generated consequences that the higher expected costs of non-conformity with legislative revelation demands is the major ground behind their lobbying in favor of increased professional revelation demands. ( Morris, Deegan, Stokes, 1990 ) Craig Deegan ( 2000 ) explained how the different houses form groups to accept or reject some ordinances, imposed by authorities which, they think, are non in their involvement. Harmonizing to one of these illustrations, in Australia, authorities passed a ordinance to be imposed in 1990, which was related to the general insurance companies. That demand stated that the investings will be valued at their cyberspace market value. If there are any alterations, these will be charged to gain and loss history. But this created a important instability in the net incomes of many houses. Therefore the insurance houses form groups to oppose this ordinance. ( Craig Deegan ) . The protagonists of this position consider that even the regulators have their ain involvements sing a peculiar ordinance. For illustration if the regulators put in topographic point a ordinance to procure or protect the rights of the general populace, the purpose behind this action could be to win the trust of the general populace and acquire re-elected. Therefore, they can besides be seen as an involvement group under this theory. If we conclude this treatment we can state that ordinances are being imposed to profit some specific parties that have the power to buttonhole against the determination of regulators. Another noticeable point is that the little houses which have no power to consequence the determinations of regulators can non be able to protect their different involvements. REGULATION AS AN OUTUP OF A POLITICAL Procedure: This position is an of import position sing ordinance in fiscal accounting, because it challenges the basic constructs of accounting. However, if we follow the conceptual model of accounting, it emphasizes that the fiscal statements of the house should be true and just position of a company s operations, and these should non be biased ( should non be good for merely a certain group of people ) . The conceptual model besides states that the standard compositors should maintain in head all the positive or negative effects of the accounting criterions on the economic system every bit good as society. It is clear perceptible from the history that in US standard scene procedure is controlled by political forces. Congress concerns with criterions have played a critical function in the permutation of ABP with FASB. Latest examples of its intercession include: SFAS 133 ( accounting for derived functions and hedges, FASB, 1998 ) ; SFAS 141 ( riddance of pooling, 2001a ) and SFAS142 ( damage of good will, FASB, 2001b ) . ( Watts, 2003 ; Ramanna, 2005 ) It is besides stated that before the execution of certain new steps, the standard scene organic structure should name for treatment and different parties that can be affected by it and take into consideration, the suggestions given by that party. If the organic structure does non adhere to the above statement, its whole being can be challenged. However if above statement is accepted so the neutrality and objectiveness of accounting criterions will be questionable. Embracing the consideration of economic effects standard compositors will hold to give the equity and truthfulness of accounting information. As there can be certain information about a house, if disclosed, that can hold a negative impact on the value of the house. Therefore, that peculiar criterion will necessitate to be amended. For illustration, there is a demand in the Australian conceptual model that standard compositors will hold to see the economic effects of their determinations, specifically in relation to the possibility that equity and truthfulness might hold to be sacrificed. ( Collett, P 1995 ) A inquiry that comes into head is that public or users of fiscal studies by and large know that there is political force per unit area involved in the development of the fiscal studies. While holding this type of outlook, will they be able to accept that the information provided in the studies is accurate and just? Decision: We have considered all the major attacks to standard scene in fiscal accounting. Each of these attacks carry solid statements, nevertheless under certain fortunes they become challengeable. After analyzing all the facts provided by different attacks we are now in a better place to understand how hard it can be for the standard compositor to equilibrate between all these positions and put such generalized accounting criterions that can be internationally acceptable.

3 More Cases of Dangling Modifiers

3 More Cases of Dangling Modifiers 3 More Cases of Dangling Modifiers 3 More Cases of Dangling Modifiers By Mark Nichol In each of the sentences below, the subject of the main clause is not logically associated with the subordinate clause, so the former must be recast to begin with the noun or pronoun in the sentence that the latter applies to, or the sentence must be revised so that a subject that pertains to the additional information provided at the head of the sentence replaces the inapt noun or pronoun. Discussion following each example explains the unsuitably of the existing subject, and revisions demonstrate how the sentences can be repaired. 1. Broken by unresolved trauma, the apocalypse is slowly wearing her down. The person referred to, not the apocalypse, is broken by unresolved trauma, so she must be the subject of the main clause: â€Å"Broken by unresolved trauma, she is slowly being worn down by the apocalypse.† 2. As a valued customer of World Wide Wickets, we would like to extend an invitation to you to view some exclusive deals on our products. Because we is the first word that follows the subordinate clause, the erroneous implication is that the entity self-described as â€Å"we† is a valued customer of the company, so the sentence must be recast to place the entity â€Å"you† in that role; the â€Å"we† can safely be omitted: â€Å"As a valued customer of World Wide Wickets, you are cordially invited to view some exclusive deals on our products.† 3. Appearing on the cover of Time magazine in 1994, tales of his exploits on the job turned him into a local legend. This sentence implies that tales of a person’s exploits appeared on the cover of the magazine, but it was he himself who appeared on the cover, and the role of the tales in turning him into a local legend is a separate matter: â€Å"He appeared on the cover of Time magazine in 1994, and tales of his exploits on the job turned him into a local legend.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:75 Synonyms for â€Å"Angry†The Parts of a Word7 Sound Techniques for Effective Writing

An Analysis of Googles Internal Management

We are going to do the research on their internal management, and then define their key factors of success; moreover applying Google’s management to different industry. Keywords: Google, internal management, welfare system, work environment, different industry. List of figures Figure   Introduction In a company, the internal management is the most important factor. In addition, if a company has a good internal management, employees will not only enhance their effectiveness but also keep those employees with good performance to stay in the company and reduce errors. Consequently, my topic is to investigate how the internal management encourages employees to be creative and effective. I am going to do the research on Google, which is a well-known search engine. Google’s internal management is also well known to the whole world for its work environment, welfare system and company culture. I have chosen this topic for my research report, on the one hand, I want to be a successful leader and I am going to study business management for my master degree. On the other hand, my father and his friends are all successful businessmen, who always teach me some practical and professional knowledge about management and share their personal experiences to me. Furthermore, they once suggested me studying business management, which may be useful in the future, for the reason that if you want to organize a company profitably and prosperously, you must master in good management skills. As a result, I am Interested in business management. I strongly believe that a good management method could affect the whole enterprise. Every year, Fortune Magazine sorts out a list, named â€Å"Fortune 100 Best Companies to Work for†. In preparing the list, the magazine relies on two criteria: the culture and the policies of each company as well as the opinions of the company’s own employees. Google has topped the Fortune’s list for many times. It can be proven that Google’s internal management has done very well. Thus, the following research objectives were set: 1. To analyse Google’s internal management (SWOT). 2. To estimate how well Google’s internal management could be applied to different industries. 2. Literature Review 2. Work environment A good work environment could influence employees very much. For example, to reduce stress, Google’s employees can play volleyball, football, video games, table tennis or even roller hockey on the campus, which makes employees feel like they are still at the college campus rather than being in the office. (Kuntze, R. and Matu lich, E. 2010). Another remarkable example is that respecting the employees who are from different cultures. Google currently has 14 offices in different states and more than 40 countries worldwide; it must have many workers from different nationalities. In different offices have various local customs of decoration and interior decoration (Google). 2. 2 Welfare system Google provides its employees with a wide range of benefits to make sure that the employees are satisfied and loyal to the company. These benefits include: free food, onsite childcare, healthcare services, transportation services, laundry and dry cleaning services, sport facilities, pets allowed, 20% creative time program, environmentalism, numerous holiday and leave days, and other services (Kuntze, R. and Matulich, E. 2010). The other companies have never executed these benefits mentioned above. In addition, their welfare system has few innovative rules, â€Å"The company has a policy of unlimited sick leave, and only expects employees to work 70% of the time. It factors in opportunities for staff to think of ways to work better, and allows impromptu sport during the work day. † (Logan, 2008:3). 2. 3 Company culture Although Google is a Large-scale company, their leader tries to maintain their atmosphere feels like a small company without hierarchy, employees can say whatever they want to say, they can bring up all of their ideas or thinking to their manager whenever they want. Google). Furthermore, Google attempts to keep the good employees in the company and have a good relationship between leaders and employees. Every Friday afternoon the founders gather all employees into an open area for a TGIF meeting. (Raphael: 2003). 3. Methodology A SWOT analysis is a well known management tool, one of which could very quickly to find strengths and weaknesses. It could apply to all kinds of research. That is the reason why SWOT is one of the most common used management tools recently. Strengths |Weaknesses | | | | |Opportunities |Threats | | | | Figure 1: SWOT analysis table. In this research does not need to calculate the data. SWOT analysis is one of suitable management tools in this research, it is also easy and clear to use and understand. Therefore, I will use SWOT to analyse Google’s internal management, after that I will apply Google’s management method to manufacture industry, and do the SWOT analysis again, interpreting the analysis according to my own working experiences. First of all, the data will be collected from Google website and my work experience, moreover, some of the research which had published from experts. The collected data will be consisting of work environment, employee’s welfare system, company culture, relationship between leader and team members. After that, using SWOT analysis to analyse all the aspects mentioned above. Followed by an investigation to see whether Google’s internal management can be applied to different industry or not. 4. Analysis and results |Strengths |Weaknesses | |Good work environment. |High costs. | |Good welfare system. |Low pay. | |Keep structures flat. |Lost in the crowd. | |Opportunities |Threats | |Create new policy for welfare system. More and more competitors use the same method. | |Encourage employee to work at home. | | Figure 2: SWOT analysis of Google’s internal management. Strengths Google’s internal management has many strengths, one of strengths is that all of its offices have good work environments; they design different interior decorations according to different culture, and build up many recreational facilities, for the sack of reducing stress as well as increasing creativity and efficiency. The second strength is good welfare system, Google formulates some benefits not only to keep the good employees and encourage them to do their best but also devote to the company. Hamel reports that The Founders’ Awards, an annual multimillion dollar payout to teams who’ve made outsize contributions to Google’s growth, is one key retention mechanism The goal: to ensure that internal entrepreneurs have no incentive to take their best ideas somewhere else. (2006: A16). The third strength is to keep structures flat, in a large company usually has hierarchy that would waste lots of time on paper works and have difficulty in retaining a good relationship between high level managers and low level employees, however Google try to keep the office’s atmosphere like a small company. In Google, employees could raise their queries or propose their ideas to the managers or founders directly. It is unlike usual management which needs lots of paper works. Weaknesses Certainly, not everything could be perfect; Google also has some problems about its management. The first problem is cost; Google spends about 50% of revenue on their welfare system. (Kafka, 2009). Although founders thinks that could increase productivity and efficiency of the organization, the budget of welfare system spending still too much. The second problem is low salary, Google sets up many employees’ benefits and bonus system are better than other competitors; however, their pay is lower than the others. Most of Google’s employees have fixed salaries that are significantly lower than the industry average, even when those base salaries are supplemented by stock options. (About. com 2009). The last example is lost in the crowds, the problem is some of employees want to issue their ideas but there are too many ideas in Google. Consequently, employees feel depressed when they can not issue their ideas. Hardy (2007) reports that with more than 20,000 people working for Google, some people feel their ideas are lost in crowds. It is a highly competitive environment with everybody trying to make the next â€Å"in† thing. Opportunities Google could create new policy or develop their welfare system, trying to find the new thing could let workers pay more attention to their works and elevate employee’s creativity. In addition, encourage employee to work at home. Even though offices are decorated like home or any places make employee feels relaxed, it is still a office not home, as s result, enable the workers to work at home could be one of the new solution to increase efficiency also reduce the costs. Threats After Google created the new vision of internal management, there are more and more enterprises copying Google’s management method, not only the same industry but also others industries and applied to their companies. Accordingly, Google’s competitors could provide the same or better condition o attract Google’s good employees to their company. |Strengths |Weaknesses | |Good work environment. |Working environment atmosphere too relax. | |Good welfare system. |Poor management. | |Opportunities |Threats | |Good relationship between managers and employees. |Worker’s education level. | Figure 3: SWOT analysis of Google’s internal management is applied on di fferent industry (Manufacture). Strengths All of the employees who are from different industries, they all need to work at a good environment. In manufacture industry, employees work at dangerous environment, they need a place to release their stress. Like Google’s office, there are many places or equipments to help their workers reduce their stress. The next point is welfare system, most of the manufacture companies use original management, they do not have a good welfare system. As a result, if manufacture companies use Google’s management method might urge worker’s morale. Employees would feel satisfied staying in the company for a long time, it is good for those manufacture companies, because in this industry, company prefer employee who has long experience. In manufacturing, experienced worker’s efficiency is more than apprentice. Weaknesses Many employees find the work environment far too much fun and perhaps even an ‘overload’ of happiness. Most workers are able to find their focus and sanctuary at work but for some, a more professional and structured work environment is necessary. Arrington, 2009). In manufacture industry, workers should be very engrossed when they are working. If employees feel too relaxed when they were working, an accident might happen. The other point is hierarchy structure, most of employees who work for manufacture industry, and the education level is less than employees who work for information industry. Thus, in manufacture industry should use hierarchy structure to contain every step, because it would be easier to find the problem if error happens during the process. Moreover, the last point is industry’s character is different, the duty of the manufacture industry is to produce goods, company must have done their work in time, however information industries mainly focus on creating new things, time is not a big issue as for them. Opportunities As we known, manufacture industry usually use original management. This management has a big gap between leader and worker, because they are very difficult to meet each other. Using Google’s method might ameliorate the relationship between leader and worker. Thanks to the low hierarchy, workers and managers can interact intimately, in this way; relationship between them will definitely become closer. Threats The Google’s management style is free; it gives their worker to organize their time management by themselves. Although Google’s employees have a lot of free time, they still do their job very well. The main problem is education level. In the information industry, most of employee’s education levels are higher than people who are working for the manufacture industry. The meaning is high level education employees are more positive, their time management organization are better than those employees with low level education. 5. Conclusion I used SWOT analysis to define the unique aspects of Google’s management and assumed that it is applied to different industries; I learned two important points from this research as well. The first one is that I understood why Google can win â€Å"The best company for work† many times. Actuality, Google’s salary is lower than industry average but it An Analysis of Googles Internal Management We are going to do the research on their internal management, and then define their key factors of success; moreover applying Google’s management to different industry. Keywords: Google, internal management, welfare system, work environment, different industry. List of figures Figure   Introduction In a company, the internal management is the most important factor. In addition, if a company has a good internal management, employees will not only enhance their effectiveness but also keep those employees with good performance to stay in the company and reduce errors. Consequently, my topic is to investigate how the internal management encourages employees to be creative and effective. I am going to do the research on Google, which is a well-known search engine. Google’s internal management is also well known to the whole world for its work environment, welfare system and company culture. I have chosen this topic for my research report, on the one hand, I want to be a successful leader and I am going to study business management for my master degree. On the other hand, my father and his friends are all successful businessmen, who always teach me some practical and professional knowledge about management and share their personal experiences to me. Furthermore, they once suggested me studying business management, which may be useful in the future, for the reason that if you want to organize a company profitably and prosperously, you must master in good management skills. As a result, I am Interested in business management. I strongly believe that a good management method could affect the whole enterprise. Every year, Fortune Magazine sorts out a list, named â€Å"Fortune 100 Best Companies to Work for†. In preparing the list, the magazine relies on two criteria: the culture and the policies of each company as well as the opinions of the company’s own employees. Google has topped the Fortune’s list for many times. It can be proven that Google’s internal management has done very well. Thus, the following research objectives were set: 1. To analyse Google’s internal management (SWOT). 2. To estimate how well Google’s internal management could be applied to different industries. 2. Literature Review 2. Work environment A good work environment could influence employees very much. For example, to reduce stress, Google’s employees can play volleyball, football, video games, table tennis or even roller hockey on the campus, which makes employees feel like they are still at the college campus rather than being in the office. (Kuntze, R. and Matu lich, E. 2010). Another remarkable example is that respecting the employees who are from different cultures. Google currently has 14 offices in different states and more than 40 countries worldwide; it must have many workers from different nationalities. In different offices have various local customs of decoration and interior decoration (Google). 2. 2 Welfare system Google provides its employees with a wide range of benefits to make sure that the employees are satisfied and loyal to the company. These benefits include: free food, onsite childcare, healthcare services, transportation services, laundry and dry cleaning services, sport facilities, pets allowed, 20% creative time program, environmentalism, numerous holiday and leave days, and other services (Kuntze, R. and Matulich, E. 2010). The other companies have never executed these benefits mentioned above. In addition, their welfare system has few innovative rules, â€Å"The company has a policy of unlimited sick leave, and only expects employees to work 70% of the time. It factors in opportunities for staff to think of ways to work better, and allows impromptu sport during the work day. † (Logan, 2008:3). 2. 3 Company culture Although Google is a Large-scale company, their leader tries to maintain their atmosphere feels like a small company without hierarchy, employees can say whatever they want to say, they can bring up all of their ideas or thinking to their manager whenever they want. Google). Furthermore, Google attempts to keep the good employees in the company and have a good relationship between leaders and employees. Every Friday afternoon the founders gather all employees into an open area for a TGIF meeting. (Raphael: 2003). 3. Methodology A SWOT analysis is a well known management tool, one of which could very quickly to find strengths and weaknesses. It could apply to all kinds of research. That is the reason why SWOT is one of the most common used management tools recently. Strengths |Weaknesses | | | | |Opportunities |Threats | | | | Figure 1: SWOT analysis table. In this research does not need to calculate the data. SWOT analysis is one of suitable management tools in this research, it is also easy and clear to use and understand. Therefore, I will use SWOT to analyse Google’s internal management, after that I will apply Google’s management method to manufacture industry, and do the SWOT analysis again, interpreting the analysis according to my own working experiences. First of all, the data will be collected from Google website and my work experience, moreover, some of the research which had published from experts. The collected data will be consisting of work environment, employee’s welfare system, company culture, relationship between leader and team members. After that, using SWOT analysis to analyse all the aspects mentioned above. Followed by an investigation to see whether Google’s internal management can be applied to different industry or not. 4. Analysis and results |Strengths |Weaknesses | |Good work environment. |High costs. | |Good welfare system. |Low pay. | |Keep structures flat. |Lost in the crowd. | |Opportunities |Threats | |Create new policy for welfare system. More and more competitors use the same method. | |Encourage employee to work at home. | | Figure 2: SWOT analysis of Google’s internal management. Strengths Google’s internal management has many strengths, one of strengths is that all of its offices have good work environments; they design different interior decorations according to different culture, and build up many recreational facilities, for the sack of reducing stress as well as increasing creativity and efficiency. The second strength is good welfare system, Google formulates some benefits not only to keep the good employees and encourage them to do their best but also devote to the company. Hamel reports that The Founders’ Awards, an annual multimillion dollar payout to teams who’ve made outsize contributions to Google’s growth, is one key retention mechanism The goal: to ensure that internal entrepreneurs have no incentive to take their best ideas somewhere else. (2006: A16). The third strength is to keep structures flat, in a large company usually has hierarchy that would waste lots of time on paper works and have difficulty in retaining a good relationship between high level managers and low level employees, however Google try to keep the office’s atmosphere like a small company. In Google, employees could raise their queries or propose their ideas to the managers or founders directly. It is unlike usual management which needs lots of paper works. Weaknesses Certainly, not everything could be perfect; Google also has some problems about its management. The first problem is cost; Google spends about 50% of revenue on their welfare system. (Kafka, 2009). Although founders thinks that could increase productivity and efficiency of the organization, the budget of welfare system spending still too much. The second problem is low salary, Google sets up many employees’ benefits and bonus system are better than other competitors; however, their pay is lower than the others. Most of Google’s employees have fixed salaries that are significantly lower than the industry average, even when those base salaries are supplemented by stock options. (About. com 2009). The last example is lost in the crowds, the problem is some of employees want to issue their ideas but there are too many ideas in Google. Consequently, employees feel depressed when they can not issue their ideas. Hardy (2007) reports that with more than 20,000 people working for Google, some people feel their ideas are lost in crowds. It is a highly competitive environment with everybody trying to make the next â€Å"in† thing. Opportunities Google could create new policy or develop their welfare system, trying to find the new thing could let workers pay more attention to their works and elevate employee’s creativity. In addition, encourage employee to work at home. Even though offices are decorated like home or any places make employee feels relaxed, it is still a office not home, as s result, enable the workers to work at home could be one of the new solution to increase efficiency also reduce the costs. Threats After Google created the new vision of internal management, there are more and more enterprises copying Google’s management method, not only the same industry but also others industries and applied to their companies. Accordingly, Google’s competitors could provide the same or better condition o attract Google’s good employees to their company. |Strengths |Weaknesses | |Good work environment. |Working environment atmosphere too relax. | |Good welfare system. |Poor management. | |Opportunities |Threats | |Good relationship between managers and employees. |Worker’s education level. | Figure 3: SWOT analysis of Google’s internal management is applied on di fferent industry (Manufacture). Strengths All of the employees who are from different industries, they all need to work at a good environment. In manufacture industry, employees work at dangerous environment, they need a place to release their stress. Like Google’s office, there are many places or equipments to help their workers reduce their stress. The next point is welfare system, most of the manufacture companies use original management, they do not have a good welfare system. As a result, if manufacture companies use Google’s management method might urge worker’s morale. Employees would feel satisfied staying in the company for a long time, it is good for those manufacture companies, because in this industry, company prefer employee who has long experience. In manufacturing, experienced worker’s efficiency is more than apprentice. Weaknesses Many employees find the work environment far too much fun and perhaps even an ‘overload’ of happiness. Most workers are able to find their focus and sanctuary at work but for some, a more professional and structured work environment is necessary. Arrington, 2009). In manufacture industry, workers should be very engrossed when they are working. If employees feel too relaxed when they were working, an accident might happen. The other point is hierarchy structure, most of employees who work for manufacture industry, and the education level is less than employees who work for information industry. Thus, in manufacture industry should use hierarchy structure to contain every step, because it would be easier to find the problem if error happens during the process. Moreover, the last point is industry’s character is different, the duty of the manufacture industry is to produce goods, company must have done their work in time, however information industries mainly focus on creating new things, time is not a big issue as for them. Opportunities As we known, manufacture industry usually use original management. This management has a big gap between leader and worker, because they are very difficult to meet each other. Using Google’s method might ameliorate the relationship between leader and worker. Thanks to the low hierarchy, workers and managers can interact intimately, in this way; relationship between them will definitely become closer. Threats The Google’s management style is free; it gives their worker to organize their time management by themselves. Although Google’s employees have a lot of free time, they still do their job very well. The main problem is education level. In the information industry, most of employee’s education levels are higher than people who are working for the manufacture industry. The meaning is high level education employees are more positive, their time management organization are better than those employees with low level education. 5. Conclusion I used SWOT analysis to define the unique aspects of Google’s management and assumed that it is applied to different industries; I learned two important points from this research as well. The first one is that I understood why Google can win â€Å"The best company for work† many times. Actuality, Google’s salary is lower than industry average but it